DESIGN THINKERS | MAX MEIDINGER | LEONARD COHEN
D E S I G N T H I N K E R S
Design Thinkers is an annual event for designers
to congregate. It is an event hosted by
RGD Ontario. The conference is held for two
days and appeals to all sorts of visual artists
and designers. The halftone pattern signifies
a bright idea but is also a graphic element that
portrays the visual spacing between typography.
The type is finely detailed with various
tracking and kerning points and the use of bold to
light weight. The handout/brochure was designed as a
notebook for ease of use during the conference.
Day one is presented on one side and
day two is on the opposite side. The color is
flipped on the opposite side to signify the
different days. In the middle, you can find a
notepad for writing and doodling during
the presentations.






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M A X M E I D I N G E R
Max Miedinger is a famous typographer known
for designing the most commonly used typeface,
Helvetica. This is a poster designed to
promote his exhibition.
The poster was inspired by Massimo Vignelli
and the use of trapping CMYK colors to spell
out the typographer’s name. It is important to
note that this poster was designed using only
the Helvetica typeface.

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