B I D S

Nooka is a company looking to position themselves as a "mindstyle" brand. The campaign should speak the language of high fashion which brings up the difficulty: how to create a high fashion image that engages a wide range demographic for a brand whose products are all accessories and are very small. The main concept for this ad allows the brand to share their experience with the consumer. By using a 3D image and adding 3D glasses to the ad, it engages the viewer to pick up the glasses and put it on, only to reveal a website for them to visit. Upon the visitation of the website, the viewer is introduced to a video component they can watch using the 3D glasses, which is then redirected to the main site where the consumer can purchase various nooka accessories. The initial print ad does not include any logo, but the "infinity" symbol the Nooka logo uses is subtly hinted in the shape of the glasses.

N O O K A

Nooka is a company looking to position themselves as a "mindstyle" brand. The campaign should speak the language of high fashion which brings up the difficulty: how to create a high fashion image that engages a wide range demographic for a brand whose products are all accessories and are very small. The main concept for this ad allows the brand to share their experience with the consumer. By using a 3D image and adding 3D glasses to the ad, it engages the viewer to pick up the glasses and put it on, only to reveal a website for them to visit. Upon the visitation of the website, the viewer is introduced to a video component they can watch using the 3D glasses, which is then redirected to the main site where the consumer can purchase various nooka accessories. The initial print ad does not include any logo, but the "infinity" symbol the Nooka logo uses is subtly hinted in the shape of the glasses.

T H E    B O D Y    S H O P

The Body Shop asks to create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty. Looking to embrace a more opinionated tone of voice from The Body Shop’s past rather than the safe and inclusive point of view of recent years. The tone of voice should be maverick, honest, cheeky, challenging, unique. The ad pinpoints a flaw that most men and women all share and are concerned about and embraces it. The message that The Body Shop is trying to say, you should embrace your natural beauty. With some of the words faded back, it reveals a subliminal message of an uplifting compliment. The campaign is carried from billboards and print ads to storefronts and bags.

S N A P P L E

Snapple is a big brand that is in trouble because Vitamin water and other health drinks are winning over them because they are seen as healthy when Snapple isn’t. However, Snapple is made with all-natural ingredients including tea leaves. This ad takes the simple element of surprise by using an image of fruits and applying the color of tea it's associated with--only to engage the viewer to read the label which promotes that Snapple is made with all-natural ingredients.

Y W C A

The brief for this YWCA advertisement asks to create an ad that encourages women to donate to the organization and that even a small donation can make a huge difference. The idea of thinking small, giving little, and going tiny are contrasted by the large type and poster scale. Once the audience is intrigued by the conflicting statement, they are drawn to take a closer look at the dot of the letter I. Upon reading the smaller text, one is able to take away the message that giving a small donation can make a huge impact.

W H O

This is a poster designed to create awareness and deliver information about the effects of smoking for the World Health Organization. The target audience is mainly teenage girls and boys who are in high school. The idea was to approach this ad like a beauty campaign to relate to the younger demographics. Teenagers are more concerned about the way they look rather than the health issues caused by smoking. The facts point out the physical ailments on a person’s face as a result of smoking.

R O L E X

Rolex is a Swiss manufacture of wristwatches and accessories. They are considered a symbol of status and are purchased generally by a wealthier and mature clientele. The purpose of this ad is to create an abstract art work that resembles time and relates it to the artistry in which all Rolex watches are made. The ad would cater to successful younger individuals who enjoy luxury and appreciates art. The relationship is seen that when you buy a finely crafted Rolex, it’s like buying a work of art.

G U G G E N H E I M

The Guggenheim is a museum in New York City which showcases modern and contemporary art. The purpose of this campaign is to intrigue viewers to visit the museum by depicting the famous Frank Lloyd Wright building using reference to modern and contemporary artists. The ad would be displayed in the New York City subway systems, where tourists and locals can be intrigued to visit the museum.